RiseMetric is a Digital Marketing Agency that helps companies grow through innovative growth hacks. The idea was to depict the outcome along with the process in the logo.
Clicks form the base of digital marketing, as the success of PPC, SEO and other digital marketing goals are based solely on the clicks. Another added factor was to depict the growth – the core reason that prompts a company to hire a digital marketing agency. Therefore, we integrated the click and growth in an R-Shaped logo, the latter being a fundamental part of RiseMetric’s brand awareness.