Atomberg provides energy efficient appliances. It is located in Mumbai, India.
Develop a brand identity that stands for the key brand concept of energy conservation.
Our objective was to cover two important aspects in the logo. First the brand’s key focus which was to conserve energy, and second was to relate the first aspect to the brand name.
We picked up universe – collection of atoms, and added a rigid shape – signifying energy efficiency and its conservation.
Moreover, we added a dynamic attribute in the form of waves to derive at Atomberg’s logo, Which stands for the conservation of energy during the dynamic usage.